Open your LaseRed franchise

Join the first network combining Escape Game and Laser Tag. A unique, profitable concept backed by a team that supports you every day.

Why join LaseRed?

6 solid reasons to trust us with your entrepreneurial project

FUN every day

LaseRed is a cool and dynamic brand in the leisure industry. You work in a world that makes people happy.

One of a kind

LaseRed is the first concept combining Escape Game and Laser Tag. An unmatched experience your players won't find anywhere else.

Scalable

We already have many developments in the pipeline. The concept grows with you and always stays current.

Infinite replayability

Multiple scenarios per space — your players never get bored. A high return rate guarantees a loyal and recurring customer base.

Profitable

The concept delivers strong profitability, particularly thanks to its low staffing needs. A tested and proven business model.

Never alone

We, as franchisors, bring you our experience and daily support. You join a family, not just a network.

Our journey

Since 2017, LaseRed has been building and refining a proven concept

2017 — Etoy

The beginning

Opening of the Etoy space and launch of LaseRed version 1 (projected lighting).

2019 — Geneva

The Geneva Prison

Opening of the first immersive space with realistic sets. The concept enters a new dimension.

2019 — Nyon

The Nyon Metro

Opening of a second themed space, confirming the network's growing momentum.

2019 — Lausanne

The Lausanne Manor

Third space in just a few months. LaseRed establishes itself as the leader in French-speaking Switzerland.

2020–2023

Continuous improvement

Set improvements, new mechanics and game modes. The concept reaches maturity.

2024 — Franchise

Franchise network launch

With 7 years of experience, LaseRed opens its model to ambitious franchisees. This is where you come in.

Ready to join the adventure?

Fill in the form below and we will get back to you to discuss your project in complete confidence.

I want to know more

Operating our concept as a franchise involves third parties (franchisees) reproducing our business model in exchange for an entry fee and royalties, while respecting the standards and procedures we have defined.

Initial contact & evaluation

Open and confidential discussions to cover the terms of the contract, rights and responsibilities of each party: royalties, initial fees, exclusive territories, quality standards.

Market study

Before committing to a geographical area, the candidate carries out a thorough study to assess local demand and competition.

Franchise agreement

Conclusion of a clear contract establishing the rights and obligations of each party in a precise and transparent manner.

Training & assistance

LaseRed provides initial and ongoing training to ensure successful implementation of the concept, with support in marketing, management and operations.

Local marketing

In addition to LaseRed's global strategies, the franchisee implements local marketing actions to attract their clientele.

Regular monitoring

LaseRed carries out periodic performance evaluations and offers advice to improve operations and optimise revenue.

Want to know more?

Fill in the form below and we will get back to you as soon as possible, in complete confidence.